by Jonathan and Colleen
I wanted to bring different colors into the video because I
felt like the clean white background would let me do this without it looking
too cheesy. I also wanted to try
to use text more as a main element.
The lines/script of the commercial are supposed to be ambiguous
enough to where the word dinosaur also fits into the definition of friend which
also fits into the definition of international. I hoped that by not revealing what the text means until the
end that this would entice the audience to keep watching.
I also felt like I wanted to try to touch on the points that
Alan and Chris had made with their video:
the need subtitles portion of Alan’s and the game aspect of Chris’. I also really wanted to keep the
commercial upbeat. I tried to
choose footage where people looked most interesting and enticing. I felt that without the changing color
people might loose interest in what they were watching.
I also liked that the changing color looked like the “horse
of a different color” scene in wizard of oz. I thought about even using these words in the video, I think
the off humor would have been interesting, but the overall message would have
related international students to a horse. This I didn’t like.
I felt like the animal that Allan would need to be would have to be far
off from reality, to make it clear that the animal had no significance outside
being used for humor.
I really tried to bring out the joke by making you feel like
I was talking about animal language, particularly the language of dinosaur,
with the word extinct. This was a
little off humor. It played on the
whole “dead language” phrase and the fact that the dinosaurs all died. It is kinda a Stephen King humor
laughing at death. I did not want
this to dominate the audiences ending thoughts so I made the word extinct
instead of dead. This seems less
harsh and allows the audience to still think about the universal concept of a
laugh. I wanted them to feel
like a laugh even translates to dinosaur.